Digital signage is a display system used to present a dynamic computer-generated message to your audience. The messages are broadcast in a variety of ways, including cable, satellite, IP, and through wireless networks. Messages can be advertisements, interactive, instructions and serve a variety of purposes that didn't exist a few years ago.
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media.
This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.
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