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Destination Marketing Organisations (Routledge Advances in Tourism)

By: Steven Pike (Author)

Manufacture on Demand

Ksh 36,750.00

Format: Hardback or Cased Book

ISBN-10: 0080443060

ISBN-13: 9780080443065

Collection / Series: Routledge Advances in Tourism

Collection Type: Publisher collection

Publisher: Taylor & Francis Ltd

Imprint: Elsevier Science Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 13th, 2004

Publication Status: Active

Product extent: 252 Pages

Weight: 580.00 grams

Dimensions (height x width x thickness): 24.10 x 16.60 x 1.10 cms

Product Classification / Subject(s): Advertising
Tourism industry

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Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
Travellers are now spoilt by choice of available holiday destinations. In today''s crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism ''practitioners'' and academics. Written by a former ''practitioner'', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs.

Key learning outcomes are to enhance understanding of the fundamental issues relating to:


The rationale for the establishment of DMOs

The structure, roles, goals and functions of DMOs

The key opportunities, challenges and constraints facing DMOs

The complexities of marketing destinations as tourism brands

The Author

Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

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