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Designing winning products (Advances in Business Marketing and Purchasing)

By: Arch G. Woodside (Edited by) , Ari Lehtonen (Edited by) , Timo Liukko (Edited by)

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Ksh 27,600.00

Format: Hardback or Cased Book

ISBN-10: 0762306823

ISBN-13: 9780762306824

Collection / Series: Advances in Business Marketing and Purchasing

Collection Type: Publisher collection

Publisher: Emerald Publishing Limited

Imprint: JAI Press Inc.

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 20th, 2000

Publication Status: Active

Product extent: 324 Pages

Weight: 559.00 grams

Dimensions (height x width x thickness): 23.40 x 15.60 x 1.90 cms

Product Classification / Subject(s): Research & development management

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Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.

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