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Customer Experience Management in the Caribbean : Concepts, Case Studies and Challenges

By: Anne P. Crick (Edited by) , Dr Leslie-Ann Jordan (Edited by)

3 in stock

Ksh 22,550.00

Format: Hardback or Cased Book

ISBN-10: 1800626770

ISBN-13: 9781800626775

Publisher: CABI Publishing

Imprint: CABI Publishing

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 18th, 2024

Publication Status: Active

Product extent: 160 Pages

Weight: 540.00 grams

Dimensions (height x width x thickness): 17.90 x 25.30 x 1.80 cms

Product Classification / Subject(s): Customer services
Service industries

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In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.

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