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Controlling und Innovation : Beitrag des Controllings zu Zukunftsorientierung und Innovationsmanagement (Advanced Controlling)

By: Jurgen Weber (Author) , Rainer Vinkemeier (Author)

Extended Catalogue

Ksh 4,650.00

Format: Paperback or Softback

ISBN-10: 3527502890

ISBN-13: 9783527502899

Collection / Series: Advanced Controlling

Collection Type: Publisher collection

Publisher: Wiley-VCH Verlag GmbH

Imprint: Blackwell Verlag GmbH

Country of Manufacture: DE

Country of Publication: GB

Publication Date: Apr 13th, 2007

Publication Status: Active

Product extent: 59 Pages

Weight: 142.00 grams

Dimensions (height x width x thickness): 24.00 x 0.80 x 17.00 cms

Product Classification / Subject(s): Finance & accounting
Business & management

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Innovationen gelten westeuropäischen Unternehmen als Königsweg, um dem unerbittlichen Wettbewerbsdruck aus Asien und Osteuropa zu begegnen. Folgerichtig ist das Bekenntnis zu Innovationen groß. Controlling wird in Bezug auf Zukunftsorientierung und Innovationsmanagement bisher wenig zugetraut - zu Unrecht, wie Prof. Dr. Dr. h.c. Jürgen Weber und Dr. Rainer Vinkemeier belegen. Sie beschreiben Instrumente, mit denen ein Controller einen unverwechselbaren Beitrag zur Bewältigung dieser vielleicht zukunftsträchtigsten Aufgabe seines Unternehmens leisten kann.

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