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Controller im Strategieprozess : Ergebnisse einer empirischen Studie (Advanced Controlling)

By: Almuth Spatz (Author) , Christian Pfennig (Author) , Ines Christoph (Author) , Jurgen Weber (Author) , Pascal Nevries (Author) , Rene Rambusch (Author)

Extended Catalogue

Ksh 4,650.00

Format: Paperback or Softback

ISBN-10: 3527503390

ISBN-13: 9783527503391

Collection / Series: Advanced Controlling

Collection Type: Publisher collection

Publisher: Wiley-VCH Verlag GmbH

Imprint: Blackwell Verlag GmbH

Country of Manufacture: DE

Country of Publication: GB

Publication Date: Aug 8th, 2007

Publication Status: Active

Product extent: 64 Pages

Weight: 142.00 grams

Dimensions (height x width x thickness): 24.00 x 0.80 x 17.00 cms

Product Classification / Subject(s): Finance & accounting
Business & management

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Der Strategieprozess als Ausgangspunkt der Unternehmensstrategie besitzt eine herausragende Bedeutung fur den langfristigen Erfolg. Immer mehr Unternehmen erkennen seine Relevanz und beteiligen das Controlling an dessen Gestaltung und Durchfuhrung. Jurgen Weber, Pascal Nevries, Ines Christoph, Christian Pfennig, Rene Rambusch und Almuth Spatz sind anhand von elf deutschen Grosskonzernen den Fragen nachgegangen, wie der Strategieprozess in der Praxis ausgestaltet ist, welche Erfolgsfaktoren zu berucksichtigen sind und welche Rolle das Controlling dabei einnimmt. Neben dem Status quo zeigen die Autoren wichtige Handlungsfelder fur Controller auf.

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