The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop. Table of ContentsFront Matter1 Introduction2 The Science of Health Communication: Guiding Principles for Population Health Campaigns3 The News Media as a Catalyst for Action4 Effective Use of Digital Media to Advance Population Health Goals5 Effective Messaging Strategies: A Review of the Evidence6 The Power of Television and Film7 Final CommentsAppendix A: ReferencesAppendix B: Workshop AgendaAppendix C: Biographical Sketches of Workshop Speakers
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