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Chinese Consumers : Exploring the World's Largest Demographic

By: Ashok Sethi (Author)

Extended Catalogue

Ksh 20,500.00

Format: Hardback or Cased Book

ISBN-10: 9811089914

ISBN-13: 9789811089916

Edition statement: 2019 ed.

Publisher: Springer Verlag, Singapore

Imprint: Springer Verlag, Singapore

Country of Manufacture: SG

Country of Publication: GB

Publication Date: Aug 23rd, 2018

Publication Status: Active

Product extent: 230 Pages

Weight: 422.00 grams

Dimensions (height x width x thickness): 15.50 x 21.80 x 2.40 cms

Product Classification / Subject(s): Consumerism
Economic systems & structures
Market research

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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.


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