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Caste, Entrepreneurship and the Illusions of Tradition : Branding the Potters of Kolkata (Diversity and Plurality in South Asia)

By: Geir Heierstad (Author)

Extended Catalogue

Ksh 21,050.00

Format: Hardback or Cased Book

ISBN-10: 1783085169

ISBN-13: 9781783085163

Collection / Series: Diversity and Plurality in South Asia

Collection Type: Publisher collection

Publisher: Anthem Press

Imprint: Anthem Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 2nd, 2017

Publication Status: Active

Product extent: 236 Pages

Weight: 454.00 grams

Dimensions (height x width x thickness): 22.90 x 15.30 x 2.60 cms

Product Classification / Subject(s): Social classes
Social & cultural anthropology, ethnography

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This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

Caste, Entrepreneurship and the Illusions of Tradition is an ethnographic study of the potters of Kolkata’s Kumartuli, an analysis of their lives and the related commodification and instrumentalization of caste. This group of artisans turned artists do not display passive responses to colonial and capitalist encounters but engage actively with the modern and economic developments of society at large, redefining the concept of caste identity in the process. Caste, Entrepreneurship and the Illusions of Tradition suggests a new academic direction for the study of modern India, and of caste in particular, through an empirically grounded portrayal of the synthesis of traditional categories and contemporary realities.

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