Africa largest book store
By: Dennis W. Johnson (Author)
Manufacture on Demand
Delivery fee
Delivery in 10 to 14 days
In Campaigning in the 21st Century, Dennis W. Johnson analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012, including in the wake of the landmark Citizens United Supreme Court decision. The book looks at the most sophisticated techniques of modern campaigning and examines what has and hasn''t changed with regard to increased activism and professionalization, and how those changes have dramatically transformed campaigning.
In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigningmicro-targeting, online fundraising, digital communication, the new mediaand examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications.
Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants.
New to the Second Edition
Get Campaigning in the Twenty-First Century by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment
