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By: Andre de Melo Modenesi (Edited by) , Jaques Kerstenetzky (Edited by) , Jerry Davila (Edited by) , Maria da Graca Derengowski Fonseca (Edited by) , Werner Baer (Edited by)
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The past century has witnessed profound transitions in Brazils economy: from a surge of industrialization connected to export economy, to state projects of importsubstitution industrialization, followed by a process of neoliberal global market integration. How have Brazilian entrepreneurs and businesses navigated these contexts?
This comprehensive text explores the institutional and sectoral structure of the Brazilian economy through a collection of new case studies, examining how key institutions work within Brazils specific economic, political and cultural context. Offering a long-term evolutionary perspective, the book explores Brazils economic past in order to offer insights on its present and future trajectory. The contributions gathered here offer fresh insights into representative sectors of Brazils economy, from aerospace to software, television, music and banking, paying particular attention to sectors that are likely to drive future growth. Chapters include questions about the roles of foreign and state capital, changes in market regulation, the emergence of new technologies, the opening of markets, institutional and organizational frameworks, and changing management paradigms.
When examined together, the contributions shed light not only on Brazilian business history, but also on the country as a whole. Brazils Economy: An Institutional and Sectoral Approach offers fascinating reading for anyone with an interest in: Latin American Economics; the business history of the region; and in doing business in present-day Latin America.
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