Advertising and consumer spending among the middle classes expanded rapidly in the mid-nineteenth century. One of the ways of appealing to the new shoppers was packaging, and biscuit tins were a very discreet form of this kind of promotion. They found their way into middle class households as gifts.
In the mid-nineteenth century biscuit tins developed as a tasteful form of advertising. They found their way into households as gifts, often being kept as ornaments and storage boxes, and have survived well in many homes. Their appeal lies in the quality and detail of their decoration, their design often demonstrating a deeply artistic sensibility and refined knowledge of art history, and great care and attention to detail from mostly anonymous designers. This book provides an introduction to biscuit tins, covering the designs, decorative techniques and companies who made and sold them.
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