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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade - 1st ed. 2023

By: (Author) Gerrit Heinemann

Extended Catalogue

Ksh 13,500.00

Format: Paperback or Softback

ISBN-10: 3658385278

ISBN-13: 9783658385279

Edition: 1st ed. 2023

Publisher: Springer

Imprint: Springer

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 12th, 2022

Print length: 205 Pages

Weight: 396 grams

Dimensions (height x width x thickness): 24.40 x 17.00 x 1.60 cms

Product Classification: E-commerce: business aspects
Sales & marketing
Retail sector

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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.


Get B2B eCommerce by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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