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B2B Brand Management

By: Philip Kotler (Author) , Waldemar Pfoertsch (Author)

1 in stock

Ksh 11,400.00

Format: Hardback or Cased Book

ISBN-10: 3540253602

ISBN-13: 9783540253600

Edition statement: 2006 ed.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture: DE

Country of Publication: GB

Publication Date: Aug 17th, 2006

Publication Status: Active

Product extent: 357 Pages

Weight: 728.00 grams

Dimensions (height x width x thickness): 16.40 x 24.00 x 3.10 cms

Product Classification / Subject(s): Sales & marketing

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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Get B2B Brand Management by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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