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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively (Springer Business Cases)

By: Kejsi Sulaj (Author) , Philip Kotler (Author) , Uwe Sponholz (Author) , Waldemar Pfoertsch (Author)

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Ksh 10,600.00

Format: Hardback or Cased Book

ISBN-10: 3031490045

ISBN-13: 9783031490040

Collection / Series: Springer Business Cases

Collection Type: Publisher collection

Edition statement: 1st ed. 2024

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 8th, 2024

Publication Status: Active

Product extent: 181 Pages

Weight: 462.00 grams

Dimensions (height x width x thickness): 16.00 x 24.20 x 1.80 cms

Product Classification / Subject(s): Sales & marketing management
Sales & marketing

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The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.

Get An Instructor's Manual to H2H Marketing Case Studies by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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