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An Advertiser's Guide to Better Radio Advertising : Tune In to the Power of the Brand Conversation Medium

By: Andrew Ingram (Author) , Mark Barber (Author)

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Ksh 9,750.00

Format: Hardback or Cased Book

ISBN-10: 0470012927

ISBN-13: 9780470012925

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 22nd, 2005

Publication Status: Active

Product extent: 168 Pages

Weight: 460.00 grams

Dimensions (height x width x thickness): 15.80 x 23.40 x 2.20 cms

Product Classification / Subject(s): Advertising

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".

Get An Advertiser's Guide to Better Radio Advertising by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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