In the booming American post-war car market Independent automobile companies joined the 'Big Three' in the push to meet the huge demand for new cars. Their story is told through text and pictures: contemporary brochures, period literature, factory photos, road test info, and over 90 new colour photos of restored vehicles.
The independent automakers who had survived the depression of the 1930s had flexibility and enough capital from the war to be the first to launch all-new models for a car starved nation. So lucrative was the American post-war car market that new automobile companies were also formed to cash in on the pent-up demand for new cars. This is their story told through text and the use of contemporary brochures, period literature, factory photos, road test info and over 90 new, unpublished color photos of restored examples to relate the importance of these historic vehicles.
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