Allen Carr's hundred-cigarettes-a-day addiction drove him to despair but after countless attempts to quit he discovered what the world had been waiting for - the EASY WAY TO STOP SMOKING. Now recognised as the world's leading expert on helping smokers to quit, Allen Carr's informative, no-scare-tactics methods and techniques are a revelation for those desperate to kick the habit. 2025 marks the 40th anniversary since this ground-breaking book's first publication. THE unique method promises:No scare tacticsNo weight-gainThe psychological need to smoke disappears as you readFeel great to be a non-smokerJoin the estimated 50 million men and women that Allen Carr has helped set free. ‘The Allen Carr method is one of the best evidenced methods of quitting an addiction’ – Chris van Tulleken
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