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Alien Thinking : How to Bring Your Breakthrough Ideas to Life

By: Cyril Bouquet (Author) , Jean-Louis Barsoux (Author) , Michael Wade (Author)

Out of stock

Ksh 4,750.00

Format: Paperback or Softback

ISBN-10: 0241481988

ISBN-13: 9780241481981

Publisher: Penguin Books Ltd

Imprint: Penguin Business

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 18th, 2021

Publication Status: Active

Weight: 374.00 grams

Dimensions (height x width x thickness): 15.30 x 23.40 x 2.60 cms

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How do you come up with ideas that change the world?
________________-----------------------

This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

________________-----------------------

'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

How do you come up with ideas that change the world?
________________­­­­­­­­­­­­­­­­­­­­­­­

This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

________________­­­­­­­­­­­­­­­­­­­­­­­

''Stuck in innovation stagnation? Read this brilliant book, and you''ll break free from it'' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

''A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better'' Jake Knaap, New York Times-bestselling author of Sprint


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