Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.
This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. It covers all aspects of the law as it affects advertising – from environmental claims, elections, and influencer marketing, to data protection and copywriting laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising, and there are sections given to the specific issues affecting platforms or channels, including digital advertising and its intermediaries. Given the ever-evolving nature of media channels and how we consume content – alongside changes to consumer laws in the wake of the UK’s departure from the European Union – this extensively revised 3rd edition is timely. It brings together in one convenient and easy to navigate volume, all the myriad laws and regulations touching on advertising in the UK.
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