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Advertising in the Digital Age : Theories and Practices

By: Joyce Costello (Author) , Sevil Yesiloglu (Author)

Extended Catalogue

Ksh 32,000.00

Format: Hardback or Cased Book

ISBN-10: 1529601983

ISBN-13: 9781529601985

Publisher: Sage Publications Ltd

Imprint: Sage Publications Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 22nd, 2024

Publication Status: Active

Product extent: 304 Pages

Weight: 670.00 grams

Product Classification / Subject(s): Advertising & society
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A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication.
Advertising is everywhere.  

Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.

What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.

So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Get Advertising in the Digital Age by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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