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Advertising in New Formats and Media : Current Research and Implications for Marketers

By: Patrick Pelsmacker (Edited by)

Out of stock

Ksh 24,300.00

Format: Hardback or Cased Book

ISBN-10: 1785603132

ISBN-13: 9781785603136

Publisher: Emerald Publishing Limited

Imprint: Emerald Group Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 6th, 2016

Publication Status: Active

Product extent: 432 Pages

Weight: 734.00 grams

Dimensions (height x width x thickness): 16.20 x 23.70 x 2.80 cms

Product Classification / Subject(s): Sales & marketing management
Advertising
Advertising industry

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The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

Get Advertising in New Formats and Media by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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