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Advances in Business and Management Forecasting (Advances in Business and Management Forecasting)

By: Kenneth D. Lawrence (Edited by) , Ronald K. Klimberg (Edited by) , Kenneth D. Lawrence (Series editor)

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Ksh 23,300.00

Format: Hardback or Cased Book

ISBN-10: 0857242016

ISBN-13: 9780857242013

Collection / Series: Advances in Business and Management Forecasting

Collection Type: Publisher collection

Publisher: Emerald Publishing Limited

Imprint: Emerald Group Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 26th, 2010

Publication Status: Active

Product extent: 256 Pages

Weight: 492.00 grams

Dimensions (height x width x thickness): 23.70 x 16.90 x 2.80 cms

Product Classification / Subject(s): Management decision making
Budgeting & financial management
Sales & marketing

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Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

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