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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative (European Advertising Academy)

By: Alexandra Vignolles (Edited by) , Martin K.J. Waiguny (Edited by)

Extended Catalogue

Ksh 31,900.00

Format: Hardback or Cased Book

ISBN-10: 3658404280

ISBN-13: 9783658404284

Collection / Series: European Advertising Academy

Collection Type: Publisher collection

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer Gabler

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 11th, 2023

Publication Status: Active

Product extent: 366 Pages

Product Classification / Subject(s): Advertising

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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

Get Advances in Advertising Research (Vol. XII) by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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