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By: Marybeth Gasman (Author) , Nelson Bowman III (Author)
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Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement
A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.
This practical guide includes:
Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.
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