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A General Theory of Competition : Resources, Competences, Productivity, Economic Growth (Marketing for a New Century)

By: Shelby Dean Hunt (Author)

Manufacture on Demand

Ksh 40,050.00

Format: Hardback or Cased Book

ISBN-10: 0761917284

ISBN-13: 9780761917281

Collection / Series: Marketing for a New Century

Collection Type: Publisher collection

Publisher: SAGE Publications Inc

Imprint: SAGE Publications Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Jan 28th, 2000

Publication Status: Active

Product extent: 320 Pages

Weight: 570.00 grams

Product Classification / Subject(s): Business competition
Management & management techniques

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Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena.
Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. —Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory – labeled "resource-advantage theory" – stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.

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